Marketing for Small Business

Do You Need to Market A Meeting or Event? | Your Small Business? | Yourself?

The mission of Hospitality Ink:

To be an enthusiastic and ethical resource to individuals and organizations trying to increase their credibility and visibility.

Where are your marketing needs? Do you need to increase the credibility and visibility of:

Your Meeting or Event?

Your Small Business?

Yourself?

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Marketing for Small Businesses

“Marketing is not an event, but a process. It has a beginning, a middle, but it never has an end, for it is a process. You can improve it, perfect it, change it, even pause it. But you never stop it completely.”

Jay Conrad Levinson, author of Guerilla Marketing

It can be difficult for a small business to compete with large, deep-pocket competitors.

You don't have the time to do it all yourself.
You don't have the budget to hire it all out.

So what do you do? Start with basics and inject some creativity. The goal is to increase your credibility and visibility so you can establish relationships with clients and potential clients.

A wonderful tool to spearhead your marketing arsenal involves word-of-mouth and word-of-mouse, also known as Buzz Marketing.

"In a typical Cris Caning way of an "uncanny" approach, you will be able to quickly employ her many and varied methods of buzz marketing. So go have fun and start creating your own "buzz!"

Edward E. Scannell, CMP, CSP, Past Pres./Chair- ASTD, IFTDO, MPI and NSA, Co-Author ":Games Trainers Play" series (McGraw-Hill)

For more insight, you can review:

Target Marketing

• Out-think Instead of Out-Spend the Competition with Buzz Marketing

Or you may opt to purchase Buzz Marketing

You can review a sampling of Buzz Marketing here.