Marketing for Meetings and Events

Do You Need to Market A Meeting or Event? | Your Small Business? | Yourself?

The mission of Hospitality Ink:

To be an enthusiastic and ethical resource to individuals and organizations trying to increase their credibility and visibility.

Where are your marketing needs? Do you need to increase the credibility and visibility of:

Your Meeting or Event?

Your Small Business?

Yourself?

Receive a template to create your own Elevator Speech when you

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This is a jargon-free zone. Plain language only and no mumbo jumbo.

Marketing Meetings & Events

Are you struggling with declining meeting attendance?

Falling sponsorship dollars? Increased competition?

Have you found that your duties now extend
beyond planning and include marketing?

Recent studies show that there has been a 20% increase in the
number of events while there has also been a
20% decrease in the attendance.

This has given rise to what we call the
Event Supply & Demand Syndrome.

Don't fall victim to these common traps:

If you announce a convention to your members and past exhibitors/sponsors that they will come.
A well designed event will attract a wonderful audience.
There are no other events on the same day so that means no competition.

Well, what worked for the Field of Dreams doesn’t translate to your event. Your participants are being courted by your competitors (direct and indirect) each and every day!

Marketing meetings expert, Cris Canning CMP, will show you how to build attendance, grow sponsorship and increase exhibitors. With the Attendee Marketing techniques that she preaches, you can break through the clutter and grab the attention of your target audience.

Cris Canning, CMP is a fabulous presenter. Her vast experience in the Meetings & Events Industry combined with her wealth of tips and strategies for using free online marketing resulted in a resounding success with our MTIA conference attendees. She has a confident, witty and often very humorous style of delivery that is appealing and affective. I attended her presentation at CalSAE conference and knew right away that her information and presentation skills were a perfect match for my group. I highly recommend her to those event planners who are interested in providing a plethora of marketing concepts and tools that your attendees can take with them when they leave.

If you are new to the industry, self-taught or just need a refresher course, you may find Cris' booklet Coming To Terms - A Primer of Terminology for the Meetings & Conventions Industry helpful.

Here's an article about terminology.
Here's a sample chapter from the booklet.
Here's where you can buy a copy of your own.

If you are a candidate for the Certified Meeting Professional designation, this is a perfect companion to your other texts. For more information on that, click here.