"You have brains in your head.
You have feet in your shoes.
You can steer yourself, any direction
you choose."
Dr. Seuss
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Social Networking Tip |
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Many of the social networking sites are
more similar than they are different in
the features they offer.
For example, many now have a "status"
feature. This enables you to enter what
you are currently doing or working on.
The value of this is that whatever
you enter then posts on the page of
all your contacts as well as on
your own home page for that social
networking site.
Social networking is not just about
collecting friends, it is also about
what you do with those friends.
It's just like that networking
function that you go to. You can't
just go around shaking hands
and collecting business cards. You
have to do something with those
contacts you made for it to have any
value.
Watch for our new book, "199 Social
Media Tips & Tidbits."
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Future
Topics
Easy Research Tips
Social Media Marketing
PR 2.0
Buyer Personas
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Just a quick note in closing: If you
want to create an e-newsletter, I highly
recommend Constant Content! The price
and support can't be beat!
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Hi
there!
Here's the second issue of our
e-newsletter. We hope you
continue to enjoy it and put the
information to good use.
And if you do like it, please
forward it to 3 other friends
who might like to join our
readership.
On another note, I have a
confession to make -- I'm having
an affair. It is an affair with
the city of San Diego. Hey, if
Carrie can have an affair with
NYC in Sex in the City, then I
can have an affair with
America's Finest City.
Balboa Park is my current
fixation. There's so many
different routes to take within
the park for my morning walks
with my dog, Ally. I enjoy the
sights, she enjoys the smells
and we both get exercise.
You just gotta love living and
working in paradise. |
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Hit a Bull's Eye with Target
Marketing
The first commandment of
marketing is "Know thy
Audience." By thoroughly
defining your markets,
you'll hit a bull's eye with
your communications.
Marketing companies spend
millions of dollars and
thousands of hours each year
to study their customers.
But what have you done to
get to know exactly who your
target audience is? What do
you know about their habits
and needs?
It is difficult to be all
things to all people. For
this reason, when
determining your target
market, avoid the concept of
the general public and focus
on the particular segments
of the population that are
really interested in what
you have to offer.
Actually you have more than
one target market. It is
important to consider
everyone that will have an
interest in or be impacted
by your event or company,
either potentially or
currently. Each has unique
needs and wants to be
addressed. Each will have a
different view and be
interested in different
aspects of it. So be
creative during this step as
increasing attendance or
business may only occur as a
result of addressing all
applicable groups.
Click here to read the
whole article.
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You want a
lot of traffic at your trade
show booth. Or maybe your goal
is record-breaking attendance at
the annual meeting. Then again,
y ou
might want a steady stream of
new clients.
If you have more creativity than
advertising budget, consider
building some buzz.
Bonnie Raitt may have coined the
key definition of buzz when she
sang, "Let's give them something
to talk about." But how do you
get more and more people talking
- and taking action? There are
some surefire ways to get and
keep the buzz going.
1.
Give away products or
services. Free is the most
powerful word in a
marketer's vocabulary.
Sometimes known as seeding
or "pink spoon" marketing,
you "comp" those most likely
to tell a lot of the right
people.
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Thank you for making it all the
way through to the end.
I hope you enjoyed this
issue of the e-newsletter.
If so, I hope you will pass
it along to at least
3 friends,
associates and colleagues.
Sincerely,
Cris Canning CMP
Hospitality Ink
PS: Please take a look at our
special offer below. |
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