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Marketing for Meetings & Events
And the
People Who Make Them |
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Wise
Words
"And will you succeed? Yes indeed, yes
indeed! Ninety-eight and three-quarters
percent guaranteed!"
Dr. Suess
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Social Networking Tip |
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In this column we will give you tips and
tricks that to make the most of your
social networking experience.
But perhaps you are wondering why should
you go to such sites as
LinkedIn, Facebook, Plaxo and more?
First and foremost, it creates pages
that that will link back to your Web
site to generate traffic and
increase your search engine ranking.
Also, by posting
profiles it will attract
attention and contacts from
other site members.
Finally, it gives you the
opportunity to
showcase expertise which in turn
increases the credibility of
your company, your organization
and even yourself.
So keep watching for clues to
maximize these valuable
opportunities!
Here's an article to give your a
broad overview.
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Future Topics
Defining Your Targets
Easy Research Tips
Social Media Marketing
And much much more
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Two things we never have enough
of - time and money. So when it
comes to marketing, you may find
that you lack the time to do it
yourself and you lack the money
to hire some fancy agency to do
it f  or
you. And without marketing...
well, success can be difficult
to achieve.
The mission of
Hospitality Ink is to be an
enthusiastic and ethical
resource to individuals and
organizations trying to increase
their credibility and
visibility.
To that end, we have read and
are continually reading
everything we can get out hands
on regarding marketing and
translating it to apply to this
industry of meetings, events,
conventions, exhibitions and
incentives.
This e-newsletter will have
articles and links to outside
resources for you so you can
become empowered to market your
events, your small business and
even yourself.
We hope you enjoy it and find it
beneficial. We welcome your
feedback, suggestions and input.
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Who Needs Marketing?
Marketing is a skill that has never
been well addressed in the meeting
and event industry. The industry
texts have very little information
on the subject and it is not one of
the skill sets required for most
certification programs.
However, associations can no longer
assume that members (and others)
will automatically attend their
conventions. Suppliers can't
casually sit by and wait for the
phone to ring with new business.
And individuals can no longer rely
on hard work to be rewarded with
promotions, raises and new job
opportunities.
The key is in relationships. Good
marketing creates good relationships
which in turn increases credibility
and visibility and that translates
into more attendees, sponsors,
exhibitors, clients and
opportunities.
Therefore, who needs marketing? YOU
need marketing! The only choice
then is who will do that marketing.
But you owe it to yourself to become
knowledgeable on the techniques and
tactics available to you whether it
is to implement them yourself or to
become an educated buyer of
services.
You might enjoy this article
from Entrepreneur on creating a
marketing plan.
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What's All the Buzz?
There's a lot of talk going around
about buzz and buzz marketing. But
what's it all about?
In a nutshell, it means getting
people to talk about your
"product." That product can be a
meeting, business or individual.
And unlike many other marketing
tools, this technique involves more
creativity than money and it can
result in significantly magnifying
your marketing efforts.
The two pillars of buzz are
word-of-mouth and what I call
word-of-mouse. In other words,
people can talk with their mouths or
their keyboards. How does it
work? Perhaps Bonnie Raitt said it
best, "Let's give 'em something to
talk about."
Word-of-mouth has consistently
ranked as the #1 most effective
marketing tool. It cuts through
the clutter of mass advertising
and overcomes our inherent
mistrust of commercialism. You
may not remember the last ad you
read but I'll bet you can recall
that recommendation you received
from a friend.
There are some basic
principles for buzz marketing,
different ways to entice your
various audiences to buzz and
some fabulous techniques to
generate buzz.
We'll be talking more about this in
future issues but
click here if you can't wait. |
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Thank you for making
it all the way through
to the end.
I hope you enjoyed the
inaugural version of the
e-newsletter. If so, I hope
you will pass it along to
friends, associates and
colleagues.
Sincerely,
Cris
Cris
Canning CMP
Hospitality Ink |
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We invite you to check out our website,
Hospitality Ink,
for more information on our services, resources,
free articles and information-packed booklets!
If
you find this e-newsletter helpful or
interesting, please use the "Forward the Issue"
tool to pass it along to a friend or colleague.
Also, we welcome your requests on topics you
would like to see addressed.
We value the privacy of you and your associates
and will never rent, sell or otherwise share
your information with other parties.
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